Manufacturer Incentives


2020 Toyota Prius Prime

2020 Toyota Prius Prime LE Shown

Special APR*On Approved Credit

0.00 % APR
24 months
0.00 % APR
36 months
4.92 % APR
48 months
4.92 % APR
60 months
5.14 % APR
72 months
36 monthly payments of $27.78 for every $1,000 financed. Terms available on approved credit to For only very well qualified customers/lessees through participating Toyota dealers and Toyota Financial Services (TFS). No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, Customer Cash, APR, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Offer available in AK, ID, MT, OR, WA; void where prohibited. Expires 07-06-2020. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation. Offer ends 07-06-2020, cannot be combined and is subject to availability. On approved credit from Toyota Financial Services. 0% APR financing for 36 months with $27.78 per $1,000 borrowed. 4.92% APR financing for 48 months with $22.99 per $1,000 borrowed. 4.92% APR financing for 60 months with $18.83 per $1,000 borrowed. 5.14% APR financing for 72 months with $16.17 per $1,000 borrowed. Annual Percentage Rate available to buyers with approved Tier I+ through Tier I credit through Toyota Financial. Down payment may be required. Varies by region. See participating dealer for details. Does not include College Grad or Military Rebate. Offer ends 07-06-2020. ToyotaCare covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. Valid only in Alaska, Idaho, Montana, Oregon and Washington.
See Less -Expires: 07-06-2020

$500 - Military Rebate

Eligible U.S. military personnel and their families may qualify for a $[cash amount] reward that can be used toward a new Toyota financed or leased through your dealer and Toyota Financial Services.
See Less -Expires: 07-06-2020

$500 - College Grad Rebate

See More +Expires: 07-06-2020


Excludes taxes, title, license, insurance and $0 dealer fee